DTLA Model Test Shoot
Rooftop test shoot in DTLA
Photoshoots on a rooftop will never be a cliche’. It does’t matter if you’re in Los Angeles or New York City, a rooftop will always be a dope spot to make photos. For this agency test shoot I photographed Laura on a roof top in DTLA. We were afforded access to the entire rooftop but we chose to stay within a certain section that fit the vibe and looks were shot.
One of the biggest cliche’s a photographer can make for a backdrop is train tracks. Unless you’re photographing someone for the Train/Rail Industry I’m sorry to say train tracks are over played. It is nearly impossible to make an original image on train tracks. Its all been done. Rooftops however, they are an evolving canvas. The rooftop that we photographed Laura on had a lot of different spaces and elements to work with. Change the looks, the time of day, or even how you make photos and the same spot can be transformative. In a future I post I will show a shoot from the same rooftop but with a slightly different view of the background and an entirely different vibe and style.
This test shoot with Laura was a ton of fun. Laura and I clicked right away and she was amazing to work with. My makeup artist Mel clicked with her as well. This type of connection is vital to the success of a shoot. Without establishing a good rapport, you’re going to find a shoot can be boring, lack communication, and just otherwise not be fun. A good test shoot should result in building a relationship, creating a connection with your models, creating awesome work, and leave you feeling accomplished. A great test shoot will produce an outcome that lands your images in their book and ensure the agency is happy.
Like I said, this shoot was a ton of fun. It was the type of shoot that created lifelong friendships.
Model Test: Jessa Part IV
Look at the glow in these images. Impressive. The volume of light was intense and beautiful. The first 3 of the following images are lit from the reflected, glowing, late afternoon light that was bouncing off the airstream. It was directly behind me and lit her beautifully.
The 4th images is amongst my favorite because of the glow and the pose, her gaze, and the closeness to the camera. That image and the following that are posted and the following final post, those are all lit with light reflecting off the airstream, bouncing off the corrugated metal directly across from the airstream, and coming right into the space we are in. Thee entire area was wrapped in light and I adored every moment of it.
Model Test: Jessa Part III
If you were to ask me before July, "what do you think of California?" My response would be simple. "I dunno. Ive never been. Ive heard good things." Driving up the coast in a convertible, heading into the sunset up into the hills of Malibu, the sun setting in front of me casting an orange glow on the pavement teasing me, saying "keep driving life will get better every mile you search ahead." To contrast, the north east is nothing like California. Boston is fun. New York City is, well, New York City. You love it or you hate it. I happen to love New York City. When you compare LA to NYC, you have two completely different types of cities, lifestyles, and of course, different looks. NYC has a jungle of concrete, Steele and glass. You can be on a rooftop in Long Island City and the view is nearly the same as something you'd see in lower Manhattan.
Brooklyn seen from the rooftop of The Boro Hotel in Long Island City, NYC
What I have seen in LA seems to be different. Very Different. The light is different, the skyline is different. Turn around and the view changes. Turn around again, the view changes. Hop to another roof top, the view changes, the mood changes, the looks change. The photo of me, below, is from the roof of a building in DTLA. That is from a studio shoot the day before the test shoot with Jessa. That shoot will be discussed following the posts of Jessa.
Roof top from Apex Studios in the Fashion District of DTLA, July.
View of DTLA from roof top of Apex Studios.
I bring all of this up, show these images and comparisons for 1 reason, LA is different. Here is why. In the course of 24 hours you can be on the beach, the most quintessential view of Souther California shooting life style fashion, the next day you could be in a studio shooting a look book or some ecommerece. The day after that you could be in the hills shooting an editorial or on a Hollywood set shooting portraits. For me, from my perspective, the vast differences in locations that are seemingly nestled together, LA has a lot more to work with.
My test shoot with Jessa in Topanga is a stellar example of how flexible the area can be. Turn the corner and there is an area ready to be use for any number of shoots. Turn the corner and drive down the road and there is yet another location ready for a shoot. I found Topanga to be especially inspiring. As quite and private as the area can be, I found it to be a hidden gem of sorts. If I was to be commissioned for an editorial to be shot in California, I would turn to Topanga before others areas. I would do so because I enjoyed the area and would like to use the elements that I saw in a shoot. Granted there are countless others spots I saw and have yet to see in the LA area, and other points north and south, but I know that I would like to shoot again in Topanga.
I said it before and I will say it again, the location was like a film set. I knew when I saw the Airbnb listing I just needed to rent the space. I moved a few pillows and made it a bit more comfortable, but other than that, I shot with the space as it was because it was that well set. As you can see by now, this being the 3rd post with Jessa, there really was a lot to work with.
Model Test: Jessa Part II
As mentioned in the previous post, my gear for this test with Jessa was minimal. A camera with one lens, a model and a photographer in an awesome location. Check out the quick video of the location. Nothing super special. Its not even a real behind the scenes video. It was more of less a few shots on my iPhone to show the space.
With the minimal gear that I had, I was limited to using just natural light. Even if I had brought a set of lights with me or a simple reflector, I wouldn't have wanted to set them up given the light that I had available. When I first arrived at the location I was awestruck. I have never been in a desert, nor have I ever been in the desert hills of California. The late day light was playing off the sand, creating a glow. Two parts of the property that I rented had airstream trailers, which acted as giant light modifiers. I didnt need a single light or reflector so long as I had the sand from across the valley and the light bouncing off the trailers. You'll see in the following posts how the light bounced through the environment and gave me a lot to work with. I am very pleased with the images we made.
I know it seems a bit odd to have so many posts for one test shoot. Surely I could simply reduce the number of posts and just do one post with 1 image from each look, but wheres the fun in that? Plus, this is away of generating more content and sharing more images. I am going to be revamping the site over the next two weeks to include all new work, both of Jessa and the other work I produced in Cali, so the more content I generate on the blog, the more visibility. Enjoy!
Commercial Photography: Fashion & Studio
Whoa, time flies! I just looked at the last post I made, November 28th, seems like 2 days ago, but was a few weeks back. The lack of blog posting has been due to a huge volume of work I had after our return from Europe. Since mid-September I have been having a blast shooting, editing, acquiring new clients, and working on a super awesome promo that should be going out in the next few days.
As you can see by the date of this post, it is a Sunday, a handful of days away from Christmas, and I am in the studio writing the first blog post from here in what seems like years. I was in for a good portion of the day working on some light renovations. My studio has always been a revolving set. I have shot portraits, head shots, groups, families, still life, teen, youth, children, babies, and fashion. From 2009 till about 2014 I had been that studio that did a bit of everything, weddings, head shots, families, and commercial work. While running a business that was all over the place I was trying to focus on my portrait/fashion commercial work all the while producing bodies of work for exhibition. 2009-2012 was spent co-managing the studio with my former business partner. From late 2012 till now I have been on my own. There were some highly successful days, long days, fun days, productive days! As I have branched out on my own I realized what I love most is the commercial work. Fashion, portraits, interior and exterior, and travel photography are my focuses. I have reduced the interest in exhibiting my work for the time being as I begin to focus on taking a portion of what I have shot over the last several years and license it for stock usage.
Within the last month I licensed 22 images to a national chain restaurant, The 99. The photographs will be printed and put on display by the creative buyer. I am excited to see the work when it is finally hung. I have begun working with some stock agencies and have a portion of work that is going to be marketed stock usage. During the last few hours I spent resetting, cleaning, and doing light renovations in the studio I found a few bodies of work that were exhibited. It brought back the memories of the last few years. The collections represent ideas that I went out and produced, exhibited, and sold work from. As I look forward to the new year and the new promo that is about to go out, I am reinvigorated and ready to advance my career to the places it has been leading to.
Once the promos have shipped I am going to be doing a post about them. I have spent the last 4-6 weeks working on a print promo, researching some creative ideas and coming up with something that is going to make some creative directors, art directors, etc pretty happy. The cover of the promo has a photo from the following shoot that I did with Alyssa, a model that I really enjoy working with. Alyssa is a actor, dancer, and model. When I work with Alyssa I know what I am going to get and she has something unique that I am pleased to put into my portfolio.
For this shoot we did a bit of dance and fashion. We did 4 looks with minor stylized changes. I asked for this shoot as a location test. There was an opportunity to shoot in a space I have always wanted to shoot in and I requested Alyssa to join me in the space.
I am so anxious to post the promo, but again, not till they are out in the mail! I will also be posting some shots of the studio once everything is hanging, in place, and all the renovations are complete. One of my largest clients has requested the use of the studio moving forward for portrait work, so I am anxious to get some new backdrops in place as well as expand some of the ideas I have had for the last two years.
I hope your Sunday was as productive as mine was!